Alex Kristal


Interior Stylist and Creative Director



A London-based interior stylist and creative director, I work on editorial and commercial shoots designing sets, sourcing props and styling interiors. With a keen eye for trends and the extensive industry knowledge I gained as the former decorating editor of ELLE Decoration, I create bespoke imagery for magazines, design brands, property developers and architects.

I have also expanded into creative direction, most recently consulting on the interiors for Manhattan Loft Gardens. From the developers behind the Chiltern Firehouse and St Pancras Renaissance Hotel, this 42-storey building comprises loft apartments, two restaurants and a design hotel in East London. For this project I’ve been working with designers and chefs to select and develop products for Space Copenhagen’s interiors. Central to the brief are collaborations with local craftspeople, including ceramicists and woodworkers, to create bespoke pieces. Every project I undertake is guided by a detailed understanding of a brand’s DNA, with these core values informing all creative output.

My approach draws on my fine art training and subsequent experience working in the arts for Sotheby’s, Frieze Art Fair and Frieze magazine. When responding to a creative brief, I start by sketching and mapping out spatial compositions, before layering with visual research. The concept is then developed and brought to life through close collaboration with art directors, photographers, set builders or architects.


Clients I’ve styled & designed for include: ELLE Decoration | ELLE Carl Hansen & Søn | Farrow & Ball  | Eggersmann Design Heal's  John Lewis | | Fameed Khalique | Bert & May | Rimmel | Molten Brown | GHD | Philips | Manhattan Loft Corporation | State of Craft | Knight Dragon

Photographers I’ve worked with include: Ben Anders |Adrian Briscoe | Jake Curtis | Oli Douglas | Rory Gardiner | Katya de Grunwald | Sarah Hogan Luke Kirwan | Tom Mannion | Angela Moore | Mikkel Mortensen | Sean Myers | Kristy Noble | Ed Reeves | Ben Robertson | Nick Rochowski |Michael Sinclair | Rachel Whiting | Jack Wylson/ The Big Sky